By Rich Jones
You've probably seen them by now - those funny, pixelly squares that are starting to appear in advertisements.
They're called QR Codes, which stands for 'Quick Response Code,' and they're taking the advertising world by storm.
When scanned with a smartphone's camera through a mobile application like RedLaser for iPhone and Barcode Scanner for Android, QR codes show a small amount of information, such as a website address. This makes QR codes a perfect way to tie digital information into the real world.
For instance, if you're running an advertising campaign for your company, if you include a QR code in the ad, then the people who see it and want to know more can be immediately sent to your website, your mobile application, or wherever else you'd like to send them. This is a far more engaging experience than simply viewing an ad.
Many, many people are using QR codes now. During the month of June 2011, according to one study, 14 million mobile users scanned a QR Code.
QR Codes were invented in 1997 by a Japanese company, however, it wasn't till of the recent rise of the smartphones like the iPhone that they gained such prevalence in advertising. QR codes can come in many forms, ranging from the very simple to the very complicated, based on the amount of information they store, like these two below.
The best way to learn about QR codes is to try them for yourself. To try it out, you can use our free QR code generator and make your own QR codes for free!
OmniQR can also help you with your more advanced QR needs, such as mobile analytics, custom branding, QR design and high resolution QR vector graphics.
About OmniQR: OmniQRCode.com provides a free QR code generator, intelligent QR redirection for mobile devices, and QR code analytics. With OmniQR, you just need one QR code to get users to the right apps and mobile websites for their phones. Try it for free now!
blog comments powered by Disqus